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On
a basic professional competence or experience scale, we can write
as well as any journalist; we understand how print media and broadcast
organisations think and operate – and their level of expectation.
We know what they want to see and hear, and we know how to help
you say it.
If we don’t already know the journalists you need to speak
to, we know how to get to know them.
In terms of our sector experience, well, frankly, with a collective
experience of more than 25 years in PR, we know most sectors: it
all funnels down to one key issue – can we get, help you avoid
or manage press relations?
We like working with businesses or individuals who are fun, realistic
and with something new or different to say. And that can mean a
new spin on an old idea.
However, if pushed, we’ll admit we have particular strengths
and experience in air travel, automotive, education, enterprise
technology, financial services, mobile phones, motorsport, pub and
drink industry, recruitment and toys & hobbies.
Costs.
Now, here's our real advantage and USP. We have none of the overheads
of a big PR agency simply because we work remotely, operating as
a true virtual agency. But we have all of the supporting technology,
experience, know-how, and, crucially, the press contacts.
In a nutshell, we run at about half the overhead base of the same
team in a traditional PR agency set-up.
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