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We
get press coverage, we help avoid press coverage, we help manage
unwelcome attention from the press – and, importantly, we
position you as a thought leader in your market.
First, we’ll sit and listen to you – listen like crazy,
in fact. We’ll ask questions until we are convinced that
we know what you want or need.
Once we appreciate your requirement, then we’ll provide
you with a simple plan. If wars can be reported in 500 words,
then PR plans can be equally concise.
On a basic level we research, write and distribute news with the
aim of gaining press coverage – or sending the signal that
you are “in play” as a source of news or comment.
This can mean people, product or service announcement press releases
- through to the delivery of a significant statement about the
future of your business, or positioning you as an expert or leader
in your market.
The tone and content of that communication can send signals to
the target journalists – and their readers – relating
to a specific agenda you may have: recruitment, acquisition, exit
strategy, feel-good; making you, your people or your business
famous locally, regionally, nationally or internationally.
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